Nice to meet you, I’m Orit, married + 2 Argentinian born, Israel grown and now currently in the UK time-zone 🙂

I have over 10 years experience in SEO, from Content Marketing & Inbound Marketing to Technical SEO. 

I’m currently working on making online fashion retailer a success. Throughout the past 10 years I’ve been fortunate to always to work in-house for big international brands in highly competitive niches: William Hill, & eToro have been a big jump into a pool of knowledge, that I’m always happy to pass on and have all brought me to where I am now.


I’ve created this space mostly because I get a lot of questions from people on how to get started on SEO or how’s it like being a woman in SEO. I hope this space will answer all your questions, and if there’s a particular topic you’d like covered, don’t hesitate to shoot me an email at orit.mutznik (at)

Hope you find this both fun & informational!


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